ICM Intelligent Communication Media attended the Scala`s 2007 EMEA Partner Conference, on October 17th and 18th in Amsterdam, the Netherlands.

During the Conference, TruMedia, in association with ICM Intelligent Communication Media, announced the introduction of the iCapture PROM (PROactive Merchandising) feature, an Application Programming Interface (API), which enables real- time integration between the iCapture audience measurement system and Scala΄s InfoChannel 5 digital signage platform. Using PROM, digital signage content can be adapted to match the viewing audience demographics for truly proactive advertising.